LO2 - P2 - Create a campaign plan for a cross media campaign in response to a client brief with proposal

My client brief for College@deyes
To create a cross-media advertising campaign to assist in recruiting the best GCSE students in their local area to attend College@deyes when they are picking their 6th form for next year. This advert needs to include 2017's results in the campaign, as well as including some new references to the new building. The campaign must also make reference to the new builds recently introduced to the site an and make reference to the student experience that is offered at Deyes.


From this client brief I understand that I need to produce and ad that can be used across multiple medium's for example posters, brochures and leaflets. The demographic will be aimed at year 10 & 11 students who are both female and male but also parents.The geographic will be Maghull, Melling and Kirkby.  The majority of Maghull will be of a middle class. The behavioural target will be aimed at the academic high performing students.The ad will need to show of the best grades to get the more academic students. Images for the advert will be in the 6th form building showing off the facilities and the common room. The advert could have some text from students talking about their experience at Deyes. The advert needs to show why Deyes is the best option and narrow in on the best results the school have got and why the school gets such good grades.

Format:

The front cover of the brochure will have a long shot image of the College@Deyes building. There will also be a bold masthead that stands out but goes with the colour themes. The colours will be the school colours; blue, red and outline features of white. Inside the brochure will be images of the facilities in 6^thform showing stuff such as; classrooms, the common room and the canteen. There will also be speech bubbles from current 6^thform students to show what students think of Deyes and why they chose Deyes.

 Work Title: 

The work title will be College@Deyes, as this is the name of the 6^thform the font will be clear and readable and bold to attract attention.
Genre:
The genre of my brochure, will be about education and college.
Content:
The magazine content will have statistics of grades to attract high achieving students, speech bubbles with students giving their perspective on Deyes. There will be images of 6^thform to show what Deyes has to offer. 
Style or Approach
Professional layout looks high standard, using the school colours to reinforce the house colours of Deyes, this will make it memorable if they see any other College@Deyes adverts that will have the same colours. The brochure will be minimal and not overloading but will give enough information to inform people what the college is like. The brochure will use persuasive language to encourage year 10 and 11 students to join College@Deyes.

Audience: 
Age: 14-16 (year 10 and year 11 students)
Gender: Female and male 
Geo-demographic: People from the local area and just outside the local area
Ethnicity: Anybody
The audience for the magazine will be for year 10 and year 11 students who are looking for a college/sixth form to join.

Length:
The length of the brochure has a front cover and 3 sides with in the brochure.
Frequency:
The brochure will be out when College@Deyes will be recruiting new students.