M3: Explain how the
created media components comply with the codes and conventions of the media
sectors
Conventions of a radio
advert
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The average duration of a radio advert is 40 seconds however they can
be as little as 15 seconds or as long as 60 seconds.
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The content must be appropriate for the target audience and not contain
any explicitly if it’s not suitable for the age group.
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Radio adverts are mostly short and simple and include another type of
media platform the listener can use to find out more information. For example,
at the end of a radio advert they could give a web address.
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The radio advert will feature a music bed, there are usually no words
in the music and they aren’t louder than the voiceover
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Radio adverts will always have a voice over
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The voice over will always be a clear understandable voice.
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The language used will be targeted to suit the demographic
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The language used is always persuasive
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There is usually a slogan used, something catchy or memorable for the
audience, so if they see it anywhere they will recognise it.
How my radio advert meets
the conventions of a radio advert
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The duration of my radio advert is 50 seconds, and the average length
of a radio advert is 40 seconds.
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The content in my advert is suitable for children and there is no
explicit content. So, there can be no offense caused.
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My radio advert is short and simple and includes at the end of the
radio advert a link to the school’s website and informs the listener of the College@Deyes
social media accounts.
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The radio features a music bed, it’s not over powering and can be heard
in the background of the voice over.
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The radio advert has multiple voice overs, these are all students
sharing with the listener why they joined College@Deyes. There is a main voice
over that is at the beginning of the advert and at the end, this is a clear way
to introduce and conclude the advert.
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I have edited the pitch of the voice overs as some of them had a hiss
tone to them. This is important as the voice overs must be clear and easy to understand.
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The language is persuasive, this is done by describing things such as
the new facilities, the new 6th form building and how supportive the
6th form team are at Deyes.
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The slogan “College@Deyes where your future start” is used also on my
print product for the College@Deyes campaign, this creates a familiar slogan
that listeners and readers will find recognisable.
Conventions of a print
product
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There will be and interesting heading or catch phrase
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The brand logo will be featured on the blog
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There will be a catchy slogan, this will create familiarity and it will
stay in the audience’s mind
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There will be a colour scheme, the colours will link to the product or
brand.
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There will be graphics such as images to interest people and show them
the product your advertising
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There will be a certain amount of words depending on what type of print
product it is. For example, a poster will mainly be images and minimal text.
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Direct address with the audience
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There will be written information about the product, this will be key
information.
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There may be statistics used
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Dominant image to get the audience’s attention.
How my brochure meets the
conventions of a print advert
(click to enlarge image)
There is a catchy headline that is used throughout the College@Deyes campaign “College@Deyes, where your future starts”. This creates familiarity and will stay in the audience’s mind.
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The brochure has a colour scheme of Navy blue and red, the school
colours, this creates a house style and a brand image for College@Deyes.
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There are multiple images in the brochure showing of the facilities
such as; the common room, the canteen, new faculties the 6th form
building has and students in a lesson giving a presentation.
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There are speech bubbles and two text boxes’ through my brochure they
highlight all the key information that has to be included, so the client brief
is being met. The text is minimal.
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The information in the brochure directly addresses the audience and
tells and shows them why they should join.
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There are statistics used to show the grades students achieved this was
stated in the client brief that this must be done. This also shows the success
students go on to achieve at College@Deyes and will make people want to join
Deyes.
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There is a dominant image of the new 6th form building, this
stands out and will grab the attention of the audience, as it shows a new
appealing modern 6th form.
