LO3 - D2- Demonstrate how the technical and aesthetic properties of the media components meet the client brief

Brochure              

The College@Deyes brochure’s first page features an image of the Deyes 6^th form building, this is because in the brief it states that an image of the building must be included. This is because it is the USP. The image is bright and eye catching it makes the 6^th form building look modern and new and will make students want to join. The image will be a long shot image so the whole of the building will be in the shot. There is a colour scheme in my brochure so there is a house style. I am using those colours so it is recognisable and makes it familiar to the audience. The colours used are the schools colours. There is a slogan on the front cover the slogan will be persuasive and powerful, the bold text will stand out and catch the audiences eyes.

On the second page there are speech bubbles stating why students joined College@Deyes these speech bubbles are red and stand out against the navy background. In the brief it said there should be bright colours to attract the attention of the audience. The colours are bright and still keeping to the house style and theme. There are also extra shape features to make the page more aesthetically pleasing and look nice. The brochure is appropriate for both children and parents. The speech bubbles make the advert engaging. There is also information on this page about A-Level results another client requirement that needed to be incorporated into the advert. There are statistics included on the grades they achieved. This is to attract high achieving students who want to get top grades. 

The brochures third page includes information on the new facilities the 6^th form building has this was included in the brief, this is to show how our College is modern and how the school can supply them with the educational needs they need. The colours are the same as the previous pages keeping to the house style. The images of the school show student life at College@Deyes.

Lastly the page includes an image of the school badge this makes the school look prestigious and responds to the client requirements stated in the brief. There is also contact information and a web address so the audience can find out more information about College@Deyes. On the school website there are pages about grades students have achieved, the alumni of Deyes and information about open days.

Radio

The radio advert is 50 second longs and directly addresses the audience. In the brief it said the advert must be over 45 seconds at least. The advert features Deyes students sharing with the audience why they joined College@Deyes and what they like about it. The advert also talks about the grades to attract students with high GCSE marks to join Deyes. And the new building showing how Deyes isn't just a prestigious school it is also aesthetically pleasing. This was important to include as this must be included as part of the brief. The radio advert also includes links to the website and Deyes social media accounts. The radio features different students guiding their perspective of Deyes showing the great student experience at Deyes. The radio’s music bed isn’t overpowering and goes nicely with the voice over. The technical conventions of the radio all meet the brief and get the College@Deyes message across to the audience.