Radio advert

LO3 - P4 - Create the media components to be used in the planned campaign,College@Deyes Brochure

Finished Brochure

This is an image of the inside of my brochure the brochure is printed onto A4 paper back to back. The front cover has to be up side down when printed so it is the right way up when printed.

(click to enlarge images)

LO2 - P3- Create a pre-production plan for the Radio advert script media components in the planned advertising campaign

Radio advert script

Music starts and plays quietly through the whole of the advert. The music is uplifting.

(3 sec space before the introduction)

Introduction:

- (3 sec) Speaker 1: College @ Deyes, where your future starts

- (3sec) Speaker 2 (deyes child 1): I joined college@deyes because…

- (7 sec) Speaker 3 (deyes child 2):  of the amazing state of the art facilities, the new sixth form building has to offer.

(Sound effects: People typing and doing work)

- (3 sec) Speaker 4 (deyes child 3): I joined college@deyes because…

- (5 sec) Speaker 5 (deyes child 4): of the variety of courses they offer, including extracurricular activities such as mandarin and being able to gain extra qualifications during enrichment time on an extended project qualification.

- (3 sec) Speaker 6 (deyes child 5): I joined college@deyes because…

- (5 sec) Speaker 7 (deyes child 6): of the brand new sixth form and maths centre that has just been built.

- (8 sec) Speaker 2: College@Deyes students have achieved top grades and it is all down to the supportive sixth form team. All students achieved at least a grade C and 93% achieved an A.

- (4 sec) Speaker 3: The teachers are always here to support and guide you with your schoolwork or with any other problems.

- (6 sec) Speaker 1: Join Deyes and see for yourself. For more information about College@Deyes visit www.deyeshigh.com or follow our Deyes High social media accounts.

Estimated overall timing 55 seconds

LO3 - D2- Demonstrate how the technical and aesthetic properties of the media components meet the client brief

Brochure              

The College@Deyes brochure’s first page features an image of the Deyes 6^th form building, this is because in the brief it states that an image of the building must be included. This is because it is the USP. The image is bright and eye catching it makes the 6^th form building look modern and new and will make students want to join. The image will be a long shot image so the whole of the building will be in the shot. There is a colour scheme in my brochure so there is a house style. I am using those colours so it is recognisable and makes it familiar to the audience. The colours used are the schools colours. There is a slogan on the front cover the slogan will be persuasive and powerful, the bold text will stand out and catch the audiences eyes.

On the second page there are speech bubbles stating why students joined College@Deyes these speech bubbles are red and stand out against the navy background. In the brief it said there should be bright colours to attract the attention of the audience. The colours are bright and still keeping to the house style and theme. There are also extra shape features to make the page more aesthetically pleasing and look nice. The brochure is appropriate for both children and parents. The speech bubbles make the advert engaging. There is also information on this page about A-Level results another client requirement that needed to be incorporated into the advert. There are statistics included on the grades they achieved. This is to attract high achieving students who want to get top grades. 

The brochures third page includes information on the new facilities the 6^th form building has this was included in the brief, this is to show how our College is modern and how the school can supply them with the educational needs they need. The colours are the same as the previous pages keeping to the house style. The images of the school show student life at College@Deyes.

Lastly the page includes an image of the school badge this makes the school look prestigious and responds to the client requirements stated in the brief. There is also contact information and a web address so the audience can find out more information about College@Deyes. On the school website there are pages about grades students have achieved, the alumni of Deyes and information about open days.

Radio

The radio advert is 50 second longs and directly addresses the audience. In the brief it said the advert must be over 45 seconds at least. The advert features Deyes students sharing with the audience why they joined College@Deyes and what they like about it. The advert also talks about the grades to attract students with high GCSE marks to join Deyes. And the new building showing how Deyes isn't just a prestigious school it is also aesthetically pleasing. This was important to include as this must be included as part of the brief. The radio advert also includes links to the website and Deyes social media accounts. The radio features different students guiding their perspective of Deyes showing the great student experience at Deyes. The radio’s music bed isn’t overpowering and goes nicely with the voice over. The technical conventions of the radio all meet the brief and get the College@Deyes message across to the audience.

LO3 - M3- Explain how the created media components comply with the the codes and conventions of the media sectors

M3: Explain how the created media components comply with the codes and conventions of the media sectors

Conventions of a radio advert

-      The average duration of a radio advert is 40 seconds however they can be as little as 15 seconds or as long as 60 seconds.

-      The content must be appropriate for the target audience and not contain any explicitly if it’s not suitable for the age group.

-      Radio adverts are mostly short and simple and include another type of media platform the listener can use to find out more information. For example, at the end of a radio advert they could give a web address.

-      The radio advert will feature a music bed, there are usually no words in the music and they aren’t louder than the voiceover

-      Radio adverts will always have a voice over

-      The voice over will always be a clear understandable voice.

-      The language used will be targeted to suit the demographic

-      The language used is always persuasive

-      There is usually a slogan used, something catchy or memorable for the audience, so if they see it anywhere they will recognise it.

How my radio advert meets the conventions of a radio advert

-      The duration of my radio advert is 50 seconds, and the average length of a radio advert is 40 seconds.

-      The content in my advert is suitable for children and there is no explicit content. So, there can be no offense caused.

-      My radio advert is short and simple and includes at the end of the radio advert a link to the school’s website and informs the listener of the College@Deyes social media accounts.

-      The radio features a music bed, it’s not over powering and can be heard in the background of the voice over.

-      The radio advert has multiple voice overs, these are all students sharing with the listener why they joined College@Deyes. There is a main voice over that is at the beginning of the advert and at the end, this is a clear way to introduce and conclude the advert.

-      I have edited the pitch of the voice overs as some of them had a hiss tone to them. This is important as the voice overs must be clear and easy to understand.

-      The language is persuasive, this is done by describing things such as the new facilities, the new 6^th form building and how supportive the 6^th form team are at Deyes.

-      The slogan “College@Deyes where your future start” is used also on my print product for the College@Deyes campaign, this creates a familiar slogan that listeners and readers will find recognisable.

Conventions of a print product

-      There will be and interesting heading or catch phrase

-      The brand logo will be featured on the blog

-      There will be a catchy slogan, this will create familiarity and it will stay in the audience’s mind

-      There will be a colour scheme, the colours will link to the product or brand.

-      There will be graphics such as images to interest people and show them the product your advertising

-      There will be a certain amount of words depending on what type of print product it is. For example, a poster will mainly be images and minimal text.

-      Direct address with the audience

-      There will be written information about the product, this will be key information.

-      There may be statistics used

-      Dominant image to get the audience’s attention.

How my brochure meets the conventions of a print advert

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      There is a catchy headline that is used throughout the College@Deyes campaign “College@Deyes, where your future starts”. This creates familiarity and will stay in the audience’s mind.

-      The brochure has a colour scheme of Navy blue and red, the school colours, this creates a house style and a brand image for College@Deyes.

-      There are multiple images in the brochure showing of the facilities such as; the common room, the canteen, new faculties the 6^th form building has and students in a lesson giving a presentation.

-      There are speech bubbles and two text boxes’ through my brochure they highlight all the key information that has to be included, so the client brief is being met. The text is minimal.

-      The information in the brochure directly addresses the audience and tells and shows them why they should join.

-      There are statistics used to show the grades students achieved this was stated in the client brief that this must be done. This also shows the success students go on to achieve at College@Deyes and will make people want to join Deyes.

-      There is a dominant image of the new 6^th form building, this stands out and will grab the attention of the audience, as it shows a new appealing modern 6^th form.