LO1 - P1- Describe an existing media advertising campaign

     

How University's advertise

University's such as john Moore’s have used bill boards and banners to advertise their university they have slogans such as "your dream job is a degree away" the slogan is persuasive as it uses words such as "dream". The bright colours also grab people’s attention. It also creates brand awareness it makes people aware of the university.

Liverpool Hope University have produced a poster that shows people graduating, achieving their dreams this is effective as it shows the university in a positive light, that if you want to be successful this is the place to go. "Your future starts with hope" they have played on the word hope as it is the name of the university it shows the person looking at the ad that if you want a successful future this is where it starts. There is also an image of the campus and people learning the use of bright colours makes the university look like an enjoyable place to learn. The ad also shows the different open days to show people when they can visit. There is also a web address so people can access the university, and look for courses, costs, dates etc. Another way they have advertised is by using a bus to advertise the university they can tour around the country it will give the university exposure and again create brand awareness, also people who haven’t heard of the university now have. It will also get people talking about the university. They could also use their social media account to get it trending and shared.

All university’s now have social media accounts these are effective as almost everybody has social media, its accessible for everyone they can share pictures start hash tags, share videos and show what their university has to offer.  Also it is cost effective as it is free advertising. Most accounts have around 40.k followers. They can show people who are thinking about joining the different types of activities they have on offer.

This is an example of Manchester met uni post. They are showing students working in a library. It says “we provide a range of excellent learning resources, from library services to personalised Moodle access”. This is effective as they are showing off what they have to offer to other people and why people should go to their university. They have also used a poll on twitter to make the page interactive and get people involved. This will make people engage in the page and therefore want to know more about this university. The polls can be used to generate feedback so they know what they can improve to make the students happier.

 Universities have also took advantage of apps such as Spotify advertise this is a good platform to advertise on because the many people from various ages use Spotify it will get the university mass exposure. It will relate to the audience and make people want to search up on it. Universities use cross-media promotion so they can get maximum exposure of their brand their adverts are used to persuade people that they should go there. They show students what they offer and why their university is better than other university's out there. Each university has multiple adverts out that range from bill boards to pages in the newspaper, TV ads, radio ads etc. so that people will repeatedly keep hearing it and remember the university. It will increase sales and they will achieve a larger market of students.

University’s will need to consider people Geographic’s so they can make the most of the advert and make sure it is appropriate and suited to the area of were the advert will be featured. They could also use behavioural characteristics and create surveys and see what students like most about universities, and they can then therefore focus their marketing around that. The advertising message is a value proposition the universities will advertise why their university is the best and why students should attend. The adverts show school grounds the good grades they have got to get people attention. The universities will advertise across all different mediums such as; radio & TV, print, billboards, buses and online. They do this to get maximum exposure of their university.